Marketing @ Beasley

At BBGILV

In my year spent in Las Vegas at BBGI LV, my marketing and design skills were pushed to extreme limits maintaining 5 radio station brands for nationally syndicated content. 

Getting Started at Beasley LV.

I was brought on as a web developer to maintain the Drupal sites used to host KKLZ, BOB FM, Oasis Jazz, 102.7 Coyote, and an AM ESPN and News station. I was quickly moved strictly into a content roll for creating graphics and digital marketing content for events, promotions, and radio news. 

Marketing Responsibilities included:

  • Graphic Design
  • Content Management
  • Lead Generation
  • Email Marketing

Launching ONE with the Cirque Du Soleil Team.

While in Las Vegas, it was common for meetings to be held with arena and casino leadership and marketing teams to plan and execute large events and promotions. 

I was lucky enough to be there while cirque du soleil was launching their new show collaboration with Disney &  Michael Jackson called, ONE!

Fun fact… MJ and I, have the same middle name.

Project Responsibilities:

  • Implementation of media approved by Disney team/Cirque Teams. 
  • Lead generation sign up page for ONE
  • Ticket promotion through email marketing and online promotion graphics. 

Country Fest with Coyote 102.7

I became the companies unofficial social media content creator 6 months into my job with BBGI LV and the first event I was able to capture through social media was Country Fest. 

Social Media Responsibilities:

  • Event Coverage: Photo and video content for artist performances at radio pop ups and arena events. 
  • Promotion Posts: Social Media campaigns for station backed promotions and advertisements. 
  • Give Away & Contents: Coordinating with contents and giveaways to post on social channels for entry and lead generation as well as sponsor based content.  
  • Personality Content: Meme and social media content reposting for engagement and social growth campaigns.  
  • Hootsuit: Creating automated and scheduled content posts.

My Accomplishments:

  • Maintained syndicated promotions across multiple digital domains.  
  • Developed strategies and led projects for social media content and promotions to establish data collection infrastructure from social platforms. 
  • Promoted giveaways and contests through email marketing and online intake form requests pages.
  • Helped to Launch New Arena Events at South Point, MGM, Caesars, Mandarin, Orleans & Station Casinos, as well as others like ONE by Cirque Du Soleil